In business, strategy is vital. We can no longer use the advice “the important thing is to jump in first” nowadays, especially in the Digital Era where strategy can be said to be everything. Therefore, this time the International Harvest Group Manufacture, which has been around for more than 20 years, would like to tell you several things about business strategy in the Digital Era.

The first time, of course we don’t have to have an offline shop, this kind of business model is no longer needed, the important thing is that we have a place to stock goods, whether it’s in the warehouse, in the room, or even in the kitchen. Switching to online is called digitalization, this is the first thing you need to do.

Green Life Harvest as a Tangerang contracting service that can be said to be the best in Indonesia, which already has big name clients, sees that this digitalization must be carried out by all business people. Simply put, you have to build an account on social media, because social media is the best way to digitalize your business.

International Harvest Group Manufacture itself is building a business using social media, this is an effort to increase what is called Digital Awareness, namely people’s awareness of your business in cyberspace. If you haven’t digitized, how can people get to know you through cyberspace such as social media?

Organic and Inorganic Ways of Doing Business

There are two ways that you can use in your business strategy in the digital world, namely the organic method and the inorganic method. Relax, we will explain it to you. The organic way is to attract people to know about your business in a manual way, for example you create a new Instagram account, then actively post there.
The organic method can be said to be cost-free, but it takes quite a long time if you want more people to know about your business. The second way is the inorganic method, this is a faster way using advertising, such as Google Ads, Instagram Ads, Facebook Ads, and Tik Tok Ads.